Chapter 03 — Selected Work

PROJECTS &
EXPERIMENTS.

Real campaigns, real results, and the strategies behind them. Proven performance — not just promises.

Live Project Nov 2025 — Present
Adbuffs Mentorship

Alchemist Mentorship
Program

Worked under Adbuffs' performance marketing mentorship — building real Google Search campaigns from scratch, applying industry-standard strategies in a live learning environment.

Conducted keyword research using Google Keyword Planner to identify high-intent search terms for specific target audiences
Designed and structured a complete marketing funnel aligned with the user journey and optimized for lead generation
Built and configured a Google Search Ads campaign (demo) — including keyword targeting, ad copy, and campaign architecture using industry best practices
Applied conversion psychology to craft ad messaging that aligns with user search intent at each funnel stage
Google Ads Keyword Research Funnel Strategy Ad Copywriting Performance Marketing
Campaign Architecture
Keyword Research — High Intent Terms
Campaign Structure & Ad Groups
Ad Copywriting
Landing Page
CONVERT
Skills Applied
Keyword Research90%
Ad Copywriting82%
Funnel Design85%
1st Place — 7 Teams

BIBS Brand War 2025

Led the brand strategy, positioning, and content planning that won the inter-MBA brand competition at Bengal Institute of Business Studies — defeating 6 competing teams.

Led content planning and brand positioning strategy
Developed messaging aligned with target audience preferences
Defined consistent brand voice and storytelling framework
Cross-functional collaboration to align content with marketing goals
Competition Breakdown
Brand Strategy
95%
Storytelling
90%
Audience Fit
88%
Presentation
92%
1ST
Out of 7 competing teams

More Projects In Progress

SEO case studies, social media campaigns, and client work from my MBA journey will be added here soon.

Collaborate With Me