THOUGHTS & EXPERIMENTS

Digital Growth Insights

In-depth strategy articles on performance marketing, PPC campaign structures, AI search optimization, and creator-led acquisition.

Spotlight Article June 12, 2026 · 10 min read

How I Achieved 3x ROAS with Google Ads Framework

A complete technical breakdown of high-intent Google Search ad structures, Performance Max asset allocation, negative keyword mining, and landing page CRO.

Read Full Case Breakdown

3.2x

Average Account ROAS

AI Search

AI Search Readiness: Future-Proofing Brands in 2026

How search behavior is shifting from traditional SEO to AI Overviews and ChatGPT, and how to optimize structured schema data for AI discovery.

Perplexity & ChatGPT Search Visibility
Entity-Based Knowledge Graphs

June 8, 2026 · 9 min read Read Article

Google Ads

Achieving 3x ROAS with Google Ads Framework

A complete breakdown of campaign structure, bid strategies, negative keyword mastery, and landing page CRO.

Commercial High-Intent Keyword Sets
Conversion Rate Optimization (CRO)

June 12, 2026 · 10 min read Read Article

Creator Economy

Creator Economy Shift & Creator-Led Strategies

Why modern brands need creator trust alongside paid performance channels for sustainable acquisition.

Micro-Creator Whitelisting & Amplification
User-Generated Content (UGC) Ad Testing

May 25, 2026 · 8 min read Read Article

Strategy

The Future of Marketing: MBA & Campaign Lessons

Key takeaways from post-graduate business school and live client campaign execution regarding automation and data attribution.

Combining Management Theory with PPC
First-Party Attribution Systems

May 18, 2026 · 7 min read Read Article