Growth Engineering Stack
Core technical competencies spanning paid media acquisition, search engine optimization, web analytics, and AI workflow automation.
Google Ads (PPC Specialist)
Search, Display & Performance Max campaign management. Focused on intent targeting and negative keyword mining.
• Target ROAS Bidding • PMax Assets • CTR Copy • Negative Lists
Meta Ads Manager
Facebook & Instagram conversion campaign structures, custom audiences, lookalikes, and creator UGC scaling.
• CBO/ABO Setup • Lookalikes • UGC Amplification • CAC Reduction
Technical & On-Page SEO
Semantic keyword mapping, Schema markup, crawlability optimization, and AI search engine readiness (Perplexity & ChatGPT).
• Schema Markup • Speed Optimization • Semrush • LLM Search
Google Analytics 4 (GA4)
Event-driven web tracking, custom conversion exploration, user funnel retention, and Looker Studio dashboard visualization.
• Custom Events • Conversion Funnels • Looker Studio • Attribution
Google Tag Manager (GTM)
Configuring advanced trigger logic, scroll depth tracking, form submittal triggers, and Conversion API integrations.
• Custom Triggers • DataLayer Logic • Meta Pixel • CAPI
AI Workflows & Prompting
Prompt engineering with ChatGPT & Claude for ad copy iteration, audience persona research, and automated reporting scripts.
• ChatGPT Pro • Claude • Copy Prompting • Automated Insights