Skills | Gopi Sharma - Digital Marketing Expertise

EXPERTISE BREAKDOWN

Digital Marketing Architecture

Performance Marketing

Top Business Priority

Google Ads: Campaign strategy, Search, Display, Performance Max, Remarketing (3x ROAS track record).
Meta Ads: Facebook & Instagram Advantage+ configurations, creative testing workflows, and custom audience segmentation.
Paid Social & Programmatic: Multi-platform budget allocation and cross-channel scaling.
CRO: Landing page design testing, user behavior analysis, and message matching to improve conversions.

SEO & Organic Growth

Structured Search Authority

Technical SEO: Full site audits, Core Web Vitals optimization, semantic schema markup, and crawl diagnostics.
On-Page & Content: High-intent keyword research, content architecture, clustering, and internal linking models.
Off-Page & PR: Strategic backlink acquisition planning and brand authority signal building.
Local SEO: GMB / Google Business Profile management, local citation audits, and map pack visibility optimization.

Analytics & Intelligence

Data-Backed Insights

Google Analytics 4: Custom event tracking structures, user funnel definitions, and exploration reports.
Looker Studio: Designing comprehensive marketing dashboards for cross-channel performance reporting.
Attribution Modeling: Aligning multi-touch touchpoints to uncover actual conversion paths and true channels value.
Behavioral Tools: Heatmapping, user session reviews, and drop-off analysis using Hotjar and Clarity.

AI & Automation

Next-Gen Speed & Scaling

AI Tools Integration: Leveraging API connections with ChatGPT, Claude, and Gemini to automate content operations.
Marketing Automation: Building trigger-based email flows, lead scoring segments, and Webhook tasks via Make.com and Zapier.
Predictive Modeling: Building AI-assisted templates for ad targeting trends and keyword clusters.
Creative Testing: Creating and deploying dynamic ad assets in parallel to evaluate target audience engagement.

Content & Brand Strategy

Brand Differentiation

SEO Content Strategy: Creating systematic topic trees and editorial plans aimed at rankings and customer conversions.
Social Media Strategy: Building structured organic campaigns to establish niche authority and brand interest.
Email Marketing: Developing user segmentation and lifecycle emails that build loyalty and re-engage leads.
Brand Storytelling: Crafting cohesive brand messaging systems to clearly articulate value propositions.

PROFICIENCY SNAPSHOT

Strategic Execution Levels

Google Ads Expert (95%)

Meta Advertising Expert (92%)

GA4 & Analytics Expert (90%)

SEO Advanced (88%)

AI Automation Advanced (87%)

CRO & Testing Advanced (85%)

Content Strategy Advanced (82%)

MY TECH STACK

Tools & Technologies I Use

Advertising

Google Ads Meta Business Suite Google Tag Manager

Analytics

GA4 Looker Studio Google Data Studio Hotjar Microsoft Clarity

SEO

Ahrefs Semrush Screaming Frog Google Search Console

Automation

Make.com Zapier n8n

AI Tools

ChatGPT Claude Gemini Midjourney

Design & Productivity

Canva Pro Figma Notion Airtable

SOCIAL PROOF

Results Delivered

3x ROAS

Google Ads Return on Ad Spend

+14.8% CTR

Organic Search Click-Through Rate

1st Position

Brand War Tournament Winner

MBA + PGPDM

Academic & Agency Hybrid

“

“Gopi transformed our Google Ads performance from break-even to highly profitable.”

CP

Client Partner

Growth Consultancy

My Skills

Full Stack Digital Marketing Arsenal